Akeido And The Art Of The Political Ad
Think about the maneuver that’s really going on here. Advertising your product, by talking only about your competition’s product, and yet not saying anything negative about the competition. It’s an ad for the other side. In a case like this, the more sincere it comes across, the better it works. Part of what’s so effective about this is how difficult it is to argue with.
Can anyone name a case of this technique being used to good effect in private-sector advertising?
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